There are so many social media networks available as a means of promoting your business online, so how do you choose? The main factors that you should consider when determining the best social media tools are; type of business, clientele, and resources. There is no point trying to maintain several social media networks when you don’t have the resources to keep them updated.
One of the most well-known social media networks available to businesses today is LinkedIn. While LinkedIn has a variety of useful resources for promoting your business, it’s best to take some time to understand the platform, before going headfirst into using it for your business.
Here are a few simple ways to promote your business using LinkedIn.
Set Your Employees Up
Whether your business has five employees or 500, try to make sure that your employees have LinkedIn profiles set up. While simply having a LinkedIn profile is a good start, you should also encourage your employees to link their profiles with the profiles of their colleagues.
Linking is Crucial
If you have a LinkedIn profile, the odds are that you also have a website or a blog. Ensure that your LinkedIn profile is linked to your blog or website and vice versa. That encourages people to click on your website if they wish to find out more information about your business.
LinkedIn allows you to add imagery that illustrates your business and what it does. Imagery helps to break up text and people tend to gravitate toward them, so use them as effectively as possible.
Reach out to your contacts and ask them to recommend you. These recommendations serve as testimonials and help to promote your business, you as an employee, and your industry.
Update Your Status
Just like other social media platforms, LinkedIn has a way for people to keep up with your status. Using social media marketing, you can update your LinkedIn status to let people know what you’re up to and what your business is working on. This helps your contacts feel connected with you and in the loop on what your business is doing and how they can help promote you or get involved.
Question & Answer
Using the Question & Answer function allows you to provide answers to questions people may have posted on LinkedIn. After some time of answering questions, you will become an authority on a topic and people will turn to you for your input. Being an authority on a specific niche will help people to notice your business and develop a rapport with you via LinkedIn.